Cere Network is part of the consortium of projects from Polkadot and Cosmos, united by the vision of cross-chain interoperability (cross communications) between blockchain networks and serve the purpose of a trustless, and scalable global decentralized ecosystem for all businesses and consumers.

Cere Network offers a Customer Relation Management (CRM) blockchain ecosystem in a Decentralized Data Cloud (DDC) optimized for service data integration and data collaboration, built on the scalable and heterogeneous platform of Polkadot.

This DDC allows stakeholders to own and manage their data with full custody, making it the first platform that gives them 100% control over any data use or deployment.

Enterprises now have the opportunity to easily plug-in their existing applications and power of contextually relevant data, insights, and predictive analytics in real-time to supercharge their value streams via DDC.

Cere’s approach towards enterprise data holds similarities with successful cloud data platform Snowflake in providing direct access to first-party customer data. Cere takes this new narrative a step further through anonymizing and encrypting (individual-level) customer data through blockchain, which in turn can be exchanged with business partners and analyzed on Cere’s open and on-demand data marketplaces.

Cere makes data directly accessible in near real-time by all business units, partners/vendors, and machine-learning processes. This in turn enables secure and private data collaborations through Cere’s Open Data Marketplace (ODM) which is free from any traditional vendor lock-ins used by organizations like Salesforce, Oracle & Adobe.